A Little Bit About Me
I’m a digital chameleon, adapting to any challenge. Growing up Alaskan instilled in me the “pioneering spirit” for adventure. I thrive on finding new digital frontiers and tackling tech’s toughest puzzles. Think of me as a unicorn, but instead of magic, I wield code.
Summary.
Results-driven marketing leader with 25+ years’ experience. Possessing a deep understanding of both traditional and digital marketing, I excel in developing and executing comprehensive strategies. Proven success in developing and executing comprehensive marketing strategies across diverse industries. My expertise in user experience, web development, and social media, combined with a strong analytical focus, enables me to deliver exceptional ROI. Proven success in leading high- performing teams and building strong brands across diverse industries.
Core Skills.
- Creativity
- Problem-solving
- Interpersonal skills
- Listening
- Collaboration
- Analytical and Technical Skills
- Analytical and Critical Thinking
- Data analysis
- Research
- Project management
- Customer Service
- English & Spanish (Fluent)
My Experience.
A little bit here.
A little bit there.
Pretty Much everywhere.
Owner | Web Developer | Graphic Designer | Social Media Coordinator | Digital Marketing Specialist
06/2013 – Current
BC Boop Design LLC | Callahan, Florida
Over 20 years of experience in web design and development, digital and traditional marketing, Search Engine Marketing, and social media. Skilled in crafting websites using WordPress and other CMS platforms, with a strong foundation in HTML, CSS, and PHP. Proven ability to manage complex projects, collaborate with diverse teams, and deliver exceptional results. Extensive experience in social media management, including platform optimization, content creation, and community engagement. Proven track record of success in driving online visibility and achieving client objectives.
Full Stack Website Developer
10/2025 – Current
Buzz Town Media Group | Callahan, Florida
Driven Full Stack Developer and creative strategist leading the comprehensive digital transformation, brand evolution, and technical architecture for a prominent regional media group. Spearheaded the ground-up design, development, and maintenance of all core in-house web properties while driving revenue growth through strategic client acquisition and advanced marketing integrations.
- Architected and developed the entire in-house web ecosystem, including the custom deployment and launch of BTMG, Community Press Foundation, and nassaucommunitypress.org.
- Engineered advanced platform interconnectivity, seamlessly integrating automated subscription models, a secure online store, and real-time social media synchronization to maximize audience retention and digital revenue.
- Orchestrated the complete corporate rebranding for both Buzz Town Media and Nassau Community Press, modernizing their visual identities and ensuring cross-platform consistency across print and digital spaces.
- Accelerated agency business growth by successfully pitching, capturing, and onboarding new website development and digital marketing clients, expanding the company’s regional portfolio.
- Optimized UI/UX design and backend performance, significantly improving site loading speeds, mobile responsiveness, and SEO positioning to expand local community reach.
Senior Graphic Designer
10/2025 – Current
Buzz Town Media Group | Callahan, Florida
- Led visual identity and weekly production for Nassau County’s premier local news publication.
- Managed a 10–14 page layout cycle, ensuring rigorous quality control and formatting precision for a regional circulation of 8,000 readers.
- Streamlined the design-to-press workflow, successfully troubleshooting complex technical print production puzzles to optimize efficiency and guarantee on-time delivery.
- Maintained a high standard of editorial design specifically tailored to engage and resonate with the Nassau County Florida communities.
Web Developer
3/2025 – 10/2025
Florida Sun Printing | Callahan, Florida
- Lead the development and ongoing management of the ASI e-commerce platform, ensuring a seamless customer experience.
- Establishee and maintained CRM integrations to optimize customer data management.
- Developed and executes effective email marketing strategies.
- Implemented critical pixel tracking for social media and Google Ads initiatives, driving digital growth.
- Manages WordPress website updates and maintenance.
Web Developer and Social Media Coordinator
12/2024 – 7/2025
BAC Transportation | Anchorage, Alaska
- Managed and executed comprehensive social media strategies across multiple brands (BAC Transportation, Alaska Medical Trasnport, Raiseup Mindset Podcast and circle.io community).
- Directed comprehensive digital marketing campaigns, encompassing Search Engine Optimization (SEO), Search Engine Marketing (SEM), ad placement on streaming services, and strategic email marketing initiatives.
- Developed consistent brand identity through graphic design and compelling copy tone.
- Coordinated and promoted live weekly workshops, driving engagement and attendance.
- Managed the production and promotion of monthly podcast episodes.
- Contributed to website development and content updates for all three organizations.
Digital Marketing Coordinator
11/2016 – 10/2022
Alaska State Fair | Callahan, Florida
- Spearheaded the digital transformation of the Alaska State Fair, including website development and user experience enhancement.
- Executed comprehensive social media strategies across all major platforms, driving engagement and increasing brand visibility.
- Implemented SEO best practices and managed web development initiatives to optimize online presence and search engine rankings.
- Led cross-functional teams in the adoption of digital tools to streamline operations and reduce paper consumption.
- Successfully revamped the souvenir inventory management system, contributing to increased efficiency and revenue.
Web Developer and Account Coordinator
04/2013 – 10/2016
Solstice Advertising | Anchorage, Alaska
- Spearheaded the digital transformation of the Alaska State Fair, including website development and user experience enhancement.
- Executed comprehensive social media strategies across all major platforms, driving engagement and increasing brand visibility.
- Implemented SEO best practices and managed web development initiatives to optimize online presence and search engine rankings.
- Led cross-functional teams in the adoption of digital tools to streamline operations and reduce paper consumption.
- Successfully revamped the souvenir inventory management system, contributing to increased efficiency and revenue.
Web Developer, Graphic Designer and Digital Solutions
05/2002 – 08/2016
Brownson Enterprises | Anchorage, Alaska
- Coordinated, developed technology solutions for clients including website, graphic design and at the forefront of the emerging social media landscape.
- Coordinated, developed technology solutions for clients, including website and graphic design classes.
- Primary role was to certify corporate professionals in Microsoft Office User Specialists (MOUS) certification.
- Taught basic web design principles to edit and create websites.
Website Developer/Instructor
2000 – 2002
Microware Inc | Anchorage, Alaska
Coordinated and developed technology solutions for clients, including website and graphic design classes. Primary role was to certify corporate professionals in Microsoft Office User Specialists (MOUS) certification. Taught basic web design principles to edit and create websites.
Lead Hostesses, Cocktail Server and Chef
05/2002 – 04/2013
Hotel Captain Cook | Anchorage, Alaska
Top–performing, solutions–driven hospitality professional with experience in coordinating dining operations, customer relations and employee team supervision. Worked in multiple areas of the hotel: Crow’s Nest, Fletchers, and Whales Tale.